February 28, 2006

Natural Selection

We may pat ourselves on the back for serving organic milk and opting for homeopathic remedies, but many of us turn around and unknowingly expose our kids to a variety of toxins in the home. From cleaning products to furniture, paint and even cotton – all have the potential to create less than ideal conditions in our households. A little readjusting seems to be in order.

Sagebaby began about a year ago as a trunk show – one filled not with designer fashions, but with lots of environmentally friendly products for baby. In other words, everything that's good for you and your family like organic clothing, bath items, blankets, towels, bedding, air purifiers – even gift items such as crib sets hand-embroidered with whimsical animals.

Now to help busy parents live au natural, Sagebaby has just launched an online shop. The two Manhattan moms who started it all have searched high and low for the purest products they could find. Francesca Olivieri comes from a family with a long tradition of environmental activism (her grandmother was a leader of Scenic Hudson, a group focused on protecting and preserving the Hudson River), so being green is nothing new to her. Her partner, Susan Gluck-Pappajohn, was a dancer with the New York City Ballet, so she knows a lot about what makes a healthy body. They've joined forces to create Sagebaby.

You may find yourself shopping at Sagebaby not only for the earth-friendly wares, but also for useful information on why we should be selecting healthier alternatives.

After all, when it comes to our little ones, it's only natural to want the best.

Available online at sagebabynyc.com.


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